“We don’t just build products. We deploy living systems that evolve.” — Firuz Alimov

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🚀 What Makes Our Lifecycle Unique?

The Alimov Ltd Product Development Lifecycle is a multi-phase, feedback-driven approach designed for speed, resilience, and meaning. It blends Six Sigma control, agile development, and emotional systems design to ensure every product isn’t just functional — it’s loved, scalable, and ready to grow.

Speed with Integrity

Rapid builds that don’t cut corners on quality or user experience

User-First Always

Emotionally aware design logic at every phase of development

KPI-Driven

Measurable outcomes baked into every decision and iteration

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🔄 Our 6-Phase Lifecycle Framework

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Phase 1: Discover & Align

Deep research meets strategic empathy The foundation phase where we transform ideas into actionable insights. We dive deep into your market, users, and technical landscape to ensure we’re building the right thing. Core Activities:
  • Stakeholder Discovery Sessions: 1-on-1 interviews with key decision makers
  • Market & Competitive Analysis: Understanding your position in the ecosystem
  • Technical Architecture Assessment: Evaluating existing systems and constraints
  • User Persona Development: Creating detailed user profiles with emotional drivers
  • Business Model Validation: Ensuring product-market fit from day one
Key Methodologies:
  • Jobs-to-be-Done (JTBD) framework
  • Design thinking workshops
  • Technical debt assessment
  • Stakeholder mapping and influence analysis
Timeline: 3-7 days
Team: Product strategist, UX researcher, technical architect

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Phase 2: Architect & Blueprint

Design the invisible before we build the visible Where strategy meets structure. We create the technical and design foundation that will support your product’s growth from MVP to enterprise scale. Core Activities:
  • System Architecture Design: Scalable, modular technical foundation
  • API Ecosystem Mapping: Integration points with existing tools and future services
  • UI/UX Flow Design: User journey mapping with emotional touchpoints
  • Feature Prioritization: MVP definition with clear scale phases
  • Performance Planning: Load testing, caching strategies, and optimization roadmap
Design Philosophy:
  • Modular First: Every component designed for reuse and scalability
  • API-Driven: Headless architecture for maximum flexibility
  • Performance by Design: Speed and efficiency baked into every decision
  • Accessibility Standard: WCAG 2.1 compliance from the start
Timeline: 5-10 days
Team: Technical architect, UI/UX designer, product manager

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Phase 3: Prototype & Validate

Build fast. Learn faster. The rapid experimentation phase where ideas become tangible. We build, test, and iterate based on real user feedback to ensure we’re on the right track. Core Activities:
  • Functional MVP Development: Core features built in 2-3 weeks
  • User Testing Sessions: Moderated and unmoderated testing with target users
  • Analytics Implementation: Behavioral tracking and conversion funnels
  • A/B Testing Setup: Comparative analysis of different approaches
  • Feedback Loop Creation: Continuous user input collection and analysis
Validation Methods:
  • Usability Testing: Task completion rates, error analysis, satisfaction scores
  • Behavioral Analytics: Heat mapping, click tracking, user flow analysis
  • Stakeholder Reviews: Regular check-ins with key decision makers
  • Technical Performance Testing: Load testing, security scanning, accessibility audit
Timeline: 14-21 days
Team: Full-stack developer, UX designer, product manager, QA specialist

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Phase 4: Develop & Integrate

Build what matters. Connect what exists. The core development phase where we transform validated prototypes into production-ready systems. Focus on quality, performance, and seamless integration. Core Activities:
  • Full-Stack Development: Frontend, backend, and database implementation
  • Third-Party Integrations: CRM, ERP, payment processing, analytics tools
  • Custom API Development: Tailored endpoints for your specific business logic
  • Quality Assurance: Automated testing, manual testing, security audits
  • Performance Optimization: Database tuning, caching implementation, CDN setup
Development Standards:
  • Code Quality: ESLint, Prettier, SonarQube for consistent, maintainable code
  • Testing Coverage: Unit tests (80%+), integration tests, end-to-end tests
  • Documentation: Inline code comments, API docs, deployment guides
  • Security: OWASP compliance, regular security scans, penetration testing
Timeline: 4-8 weeks
Team: Frontend developer, backend developer, DevOps engineer, QA specialist

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Phase 5: Deploy & Optimize

Launch is Day 1 — Optimization is forever. The launch phase where we ensure your product is ready for real-world usage. We set up monitoring, analytics, and optimization processes for continuous improvement. Core Activities:
  • Production Deployment: Multi-environment setup with staging and production
  • Security Hardening: SSL certificates, firewall configuration, backup systems
  • Performance Monitoring: APM tools, error tracking, uptime monitoring
  • Analytics Implementation: User behavior tracking, conversion funnels, business metrics
  • Launch Strategy: Go-to-market support, user onboarding, support documentation
Optimization Focus:
  • Performance Benchmarking: Core Web Vitals, load times, database query optimization
  • User Experience: Onboarding flow optimization, error handling, accessibility improvements
  • Business Metrics: Conversion rate optimization, user retention, feature adoption
  • Technical Debt: Code refactoring, dependency updates, security patches
Timeline: 1-2 weeks
Team: DevOps engineer, product manager, support specialist

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Phase 6: Evolve & Scale

Products that don’t evolve… die. The continuous improvement phase where we analyze performance, gather feedback, and implement enhancements to drive growth and user satisfaction. Core Activities:
  • Data-Driven Iteration: Weekly/monthly analysis of user behavior and business metrics
  • Feature Evolution: New feature development based on user feedback and market demands
  • Performance Tuning: Ongoing optimization of speed, scalability, and reliability
  • Growth Experiments: A/B testing new features, onboarding flows, and conversion optimization
  • Strategic Planning: Long-term roadmap development and market expansion strategies
Evolution Methodologies:
  • Continuous Feedback: User surveys, support ticket analysis, usage analytics
  • Agile Iteration: 2-week sprints with regular retrospectives and planning
  • Growth Hacking: Viral coefficient optimization, referral systems, retention tactics
  • Technical Scaling: Infrastructure optimization, microservices migration, AI integration
Timeline: Ongoing
Team: Product manager, growth specialist, technical lead

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🧪 Our Technology Stack

We tailor our technology choices to your specific needs, but here’s our battle-tested toolkit:
Modern Frameworks
  • React.js / Next.js for web applications
  • React Native / Flutter for mobile apps
  • Vue.js / Nuxt.js for content-heavy sites
  • TypeScript for type safety and developer experience
Styling & Design
  • Tailwind CSS for utility-first styling
  • Framer Motion for animations
  • Radix UI for accessible components
  • Storybook for component development

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📊 Lifecycle Examples by Use Case

🚀 Startup MVP

Timeline: 3-5 weeksPerfect for: Early-stage startups needing rapid market validationPhase Breakdown:
  • Week 1: Discovery + Blueprint (3-5 days)
  • Week 2-3: MVP Build (10-14 days)
  • Week 4: Test & Deploy (7 days)
  • Ongoing: Scale Readiness
Key Features:
  • Core value proposition validation
  • Essential user flows
  • Basic analytics and feedback collection
  • Mobile-responsive design

🏢 Enterprise System

Timeline: 8-12 weeksPerfect for: Established companies modernizing legacy systemsPhase Breakdown:
  • Week 1-2: Architecture reverse-engineering
  • Week 3-4: Performance benchmarking
  • Week 5-10: Custom API + automation
  • Week 11-12: Full go-live with training
Key Features:
  • Legacy system integration
  • Enterprise security compliance
  • Staff training and documentation
  • Gradual migration strategy

📱 Mobile App + AI

Timeline: 6-8 weeksPerfect for: Consumer apps with intelligent featuresPhase Breakdown:
  • Week 1-2: Emotion-first onboarding design
  • Week 3-5: Real-time AI generation
  • Week 6-7: Multi-language support
  • Week 8: Revenue features (ads, IAP)
Key Features:
  • AI-powered personalization
  • Cross-platform compatibility
  • In-app purchase integration
  • Push notification system

🌐 SaaS Platform

Timeline: 10-16 weeksPerfect for: B2B software with multiple user rolesPhase Breakdown:
  • Week 1-3: Multi-tenant architecture
  • Week 4-8: Feature development
  • Week 9-12: Integration ecosystem
  • Week 13-16: Enterprise features
Key Features:
  • Multi-tenant architecture
  • Role-based access control
  • API marketplace
  • Advanced analytics and reporting

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🎯 Success Metrics We Track

Every project includes comprehensive metrics tracking to ensure we’re delivering measurable value.

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Technical Metrics

  • Performance: Page load times, API response times, uptime percentage
  • Quality: Bug density, test coverage, code complexity scores
  • Security: Vulnerability count, compliance adherence, penetration test results
  • Scalability: Concurrent user capacity, database performance, CDN efficiency

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User Experience Metrics

  • Usability: Task completion rates, error frequencies, user satisfaction scores
  • Engagement: Session duration, feature adoption, return visit rates
  • Conversion: Funnel completion rates, user onboarding success, goal achievements
  • Accessibility: WCAG compliance score, screen reader compatibility, mobile usability

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Business Impact Metrics

  • Growth: User acquisition rate, viral coefficient, market penetration
  • Revenue: Customer lifetime value, conversion rates, average order value
  • Efficiency: Support ticket reduction, operational cost savings, process automation
  • Innovation: Feature adoption rate, user-generated content, platform extensibility

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🤝 Why Choose Our Lifecycle?

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🚀 Ready to Build Something Amazing?

Schedule a Discovery Call

Let’s discuss your project and determine the best approach for your goals

Email Your Idea

Send us your project details and we’ll respond within 24 hours
Project Timeline Advisory: While we work quickly, quality takes time. Rush projects often result in technical debt and poor user experiences. We recommend following our full lifecycle for the best results.

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📚 Additional Resources

Document Version: 1.0
Last Updated: July 2025
Next Review: October 2025This document is continuously updated based on project learnings and industry best practices. For the most current version, always refer to this wiki.